What is brand identity and why is it important?
- While brand identity is the outward expression of the brand, brand image is how the customers perceive it. Having an identity is really important for the business as it gives rise to brand image . One of the biggest tasks of any marketer is to make customers form an image of the brand which is similar to its identity. source www.feedough.com/brand-identity/
You don’t have to be a business entity to “brand yourself”. Think of it as asking yourself Who am I, Where am I, and Where do I want to be. What do you stand for? What you show and put into the world is your identity, how do you wish to be perceived?
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